Rockefeller Center was envisioned by John D. Rockefeller to be the grandest plaza in all New York - a place where business was transacted and communities congregated. Conceived on the verge of the Great Depression, Rockefeller financed the Center personally. Upon its completion, it was the largest private building project in modern history and a collection of buildings unrivaled in their artistry and Art Deco nobility. Today, Rockefeller Center is one of the world’s great crossroads, filled with boutiques, fine dining, and home to the most famous ice rink and Christmas tree on earth. Architecturally profound, culturally diverse, and commercially vital, Rockefeller Center is the true plaza of the people.