São Paulo
Culture & History

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Our most recommended São Paulo Culture & History

São Paulo City Tour: MASP, Paulista Avenue and More

1. São Paulo City Tour: MASP, Paulista Avenue and More

During this 5-hour city tour you’ll see the top landmarks and monuments of São Paulo accompanied by a local guide. There will be a number of stops along the route to visit sites of particular interest. The first stop on the tour is at the Pacaembu Football Stadium, located near Charles Miller Square. You’ll have the opportunity to visit inside the stadium. Continue to Paulista Avenue, the business center of the city, and see the MASP, Trianon Park and other important buildings. Visit the House of Roses, a historical structure from the country’s coffee era. The next stop will be in the Ibirapuera area. Stop to take photos at Ibirapuera Park and of monuments such as the Obelisk, Bandeiras Monument and the Palácio 9 de Julho. Finally you’ll reach downtown São Paulo, where the city was founded. Drive through the Liberdade neighborhood (Japanese town) and stop to visit the Sé Cathedral and the Pátio do Colégio. If you like you can try a local coffee drink at a coffee shop. The tour continues, crossing the old center, and passing by the Church and Monastery of St. Benedict, Municipal Theater, Anhangabaú Valley, Republic Square, Duque de Caxias Monument, São Paulo Concert Hall and other important historic buildings. Finish off with a visit to the Luz railway station and see the Luz Park and the Pinacoteca.

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Private São Paulo City Tour

2. Private São Paulo City Tour

São Paulo has more than 12 million inhabitants, 362 libraries, 58 museums, 69 theatres and concert halls, and many other cultural venues. Founded in 1554, the city expanded in the late 19th and early 20th centuries with the arrival of immigrants from all over the world, transforming the small village it used to be into the big cosmopolitan metropolis it is today. This city is the perfect place to get in touch with the different facets of the vast Brazilian culture. Don’t miss out on this private and tailor-made tour of this fascinating city. Join a knowledgeable tour guide in a private car or van, and get to know São Paulo. Enjoy sightseeing, walking around downtown, and visit amazing spots like the Pacaembu Stadium, Paulista Avenue, Ibirapuera Park, Se Cathedral Square, Luz Station and many, many more! The architecture of São Paulo is very rich – from old houses of the coffee barons to the modernistic style of Oscar Niemeyer, every street of the city’s expanded center has a hidden architectural gem. Art lovers will find amazing museums and cultural centers with the best of Brazilian and international art. The diversity of people also lends itself to a huge variety of cuisines to taste and explore.  Simply tell your guide what you’d like to experience and you’ll build the perfect day together.

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São Paulo: 20-Minute Sightseeing Helicopter Tour

3. São Paulo: 20-Minute Sightseeing Helicopter Tour

Your aviation adventure begins at Campo de Marte Helipad with a safety briefing before you board the helicopter and set off for a bird's eye view tour of São Paulo. As you fly over this vibrant city, admire unforgettable panoramic views of the landscape below and appreciate this truly unique experience. This is a once-in-a-lifetime opportunity to marvel at the valleys, buildings, and iconic landmarks of the city from the skies. On this magnificent adventure, enjoy the unique opportunity to fly over the beloved city of São Paulo aboard a wonderful Robinson helicopter. From the sky, see the main city sights including Sé Cathedral, the Ipiranga Museum, Paulista Avenue, Ibirapuera Park, the Municipal Theater, Luz Station, the Municipal Market, Pacaembu Stadium, the Anhangabaú Valley, the Copam Building and much more.

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São Paulo: Downtown Historical Bike Tour

4. São Paulo: Downtown Historical Bike Tour

Begin your tour on Paulista Avenue, one of the city​'s​ most famous landmarks. Utilizing the city’s network of bike lanes, head to the Liberdade neighborhood, traditionally the Japanese district of the city, before heading downtown, crossing its bustling streets, squares, and​ viaducts. In the heart of São Paulo, pass by the Sé Cathedral, College Square and the Municipal Theater, among many other iconic buildings. All the while, listen to your expert, São-Paulo-born guide narrate the journey, imparting insights into the city’s past and present.  Along the approximately 10-mile ride, there will be multiple stops to take photos, chat about the architecture, or even sip an iced tea to cool off. With options to choose between a morning, afternoon, or evening tour, you can easily customize the activity to your schedule and preferences.

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São Paulo: Liberdade & Bixiga Street Food Tour on Sundays

5. São Paulo: Liberdade & Bixiga Street Food Tour on Sundays

Start your tour by meeting your fun and friendly guide in Liberdade Square. After your meet-and-greet, head off on your tasty walking tour of two famous São Paulo neighborhoods, Liberdade and Bixiga. Get ready to taste Japanese pastel with sugar cane juice, discover Brazilian sushi and get a sandwich with carne louca before ending with a cannoli. Start your tour in the neighborhood of Liberdade where your guide will give you a fascinating historical introduction. Shortly after, venture to one of the neighborhood's most bustling places and start your snacking adventure. Whilst in Liberdade, your guide will explain to you the history of the very prevalent Japanese influence on the area. After your snacks, you'll partake on a walk to spot places of architectural beauty and discover just what kind of people live in this area.  Next, continue your tour to Bixiga, a distinctly Italian neighborhood where you will get to visit the flea market in Don Orione Square and, eat once again. After your meal, as you walk along the main street you will end the tour at the Achiropita Church, just in time for a delicious lunch.

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From São Paulo: Santos, São Vicente & Guarujá Day Trip

6. From São Paulo: Santos, São Vicente & Guarujá Day Trip

This tour starts in Santos Downtown with a tram ride through the historical center to see the main squares, important buildings, churches, monuments and historical landmarks of the city. After that, the tour continues to Itararé beach located in São Vicente city, where you'll stop to take pictures and free time to enjoy the beach or to go on a optional ride by cable car from Itararé beach to the top of Itararé Hill, where you can marvel at a beautiful view over São Vicente coast and Porchat Island. The next stop will be at the Japanese culture viewpoint to overlook the coast with all the beaches of Santos. In the afternoon, visit the Campina viewpoint in Guaruja where you can enjoy a panoramic view over Enseada beach and Stones Hill. The tour will stop next on Enseada beach to have some lunch, relax on the beach and take a fresh bath in the crystal clear water.

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São Paulo: Best Kept Secrets Small Group Walking Tour

7. São Paulo: Best Kept Secrets Small Group Walking Tour

Meet your group at the meeting point, and begin your 3-hour tour inside São Paulo Cathedral, an impressive Neo-Gothic temple that can take up to 5,000 people at the same time. Then, see the famous Ground Zero, the geographical center of the city with a lot of curious stories about it. Wander through alleys and narrow streets with a lot of different architecture styles. From classical to modernist, from colonial to art-deco. Dive into the countless gallerias full of old-fashioned shops and even thematic shops, such as the worldwide famous Rock N' Roll Galeria in the heart of São Paulo. Finally, be mesmerized by the amazing 360-degree view from the most iconic building in Brazil, the great Copan designed by Oscar Niemeyer.

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São Paulo: City Sightseeing Minivan Tour

8. São Paulo: City Sightseeing Minivan Tour

Meet at your choice of either the Hotel Gran Estanplaza, or the Hotel Unique. Embark on a 7-hour guided tour which will take you through the city. Explore the Paulista Ave. area, the sophisticated south and southwest areas of São Paulo. Walk through business districts such as Brooklin and Itaim Bibi. Visit historical sites such as Sampaio Moreira building, City hall, Tea Viaduct, Shopping Light. See 25 must-see São Paulo attractions on 1 tour. Stop and marvel at historic buildings including Italian Terrace, Copan, and Eiffel. Feel the vibrance of the city as you discover streets such March 25th St., May 23rd Ave., Oscar Freire St., and Europa Ave. Visit must-see sights like the Obelisk, Bandeiras Monument and Ibirapuera Park. Marvel at religious sites such as Sé Cathedral, Saint Benedict Monastery, Church Nossa Sra. do Brasil. Enjoy time for shopping, photos, and eating as you explore the city. Learn how São Paulo started as a small village and became the largest city in the Southern hemisphere, and one of the largest cities in the world.

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São Paulo: Rural Coffee Farm Tour with Breakfast and Lunch

9. São Paulo: Rural Coffee Farm Tour with Breakfast and Lunch

If you only have a short time in São Paulo and want to venture off the beaten track, this private full day-tour of a coffee farm is a perfect choice. Get to know the rural charms of Brazil in a farm located in Itu, 1 hour and 20 minutes away from the center of São Paulo. Upon arrival, a flavorful full breakfast at the farmhouse will fill you up and get you ready for a packed day of exploring. After breakfast, learn how the farm has changed character over the years.  Next, head inside the main farmhouse to discover the original features, such as roof tiles molded on the thighs of black slave women. Then take an informative tour to learn all about the process of harvesting and roasting coffee beans, and all the work involved in the production of coffee. Visit the coffee warehouse, coffee machines, former slave quarters. Meet with local farmers and hear about the important role that coffee has played in the history and development of modern day Brazil. Then join a guided walk along forested trails to reach a breathtaking viewpoint. The coffee shop offers the opportunity to try out different types and aromas of coffees, grounded right before drinking. In addition, you can try coffee liqueur, jabuticaba fruit, handmade cachaça, papaya candies, pickles, honey and much more. Take a pause for an enjoyable lunch break and taste typical Brazilian countryside cuisine, surrounded by nature. If you feel like it, you can take a dip in the pool before heading back to your hotel in São Paulo.

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São Paulo City: 5-Hour Private Tour

10. São Paulo City: 5-Hour Private Tour

Visit the main attractions of São Paulo for a great introduction to the city, and learn how a small village became one of the biggest and most diverse cities on the planet. With a population of over 11 million, São Paulo is the most cosmopolitan city in Brazil and attracts visitors from around the world. On this 5-hour tour priced for up to 2 persons you’ll see important landmarks, including the Neo-Gothic Catedral da Sé, completed in 1967 after more than 50 years of construction. Travel by air-conditioned vehicle, riding through the financial district, along Avenida Paulista. Visit the city’s most traditional food market and discover diverse neighborhoods, such as the Asian enclave of Liberdade, home to the largest Japanese population outside of Japan. You will also get to visit Vila Madalena, the artistic-bohemian neighbourhood of São Paulo. Get a better understanding of São Paulo’s cultural life, admiring Oscar Niemayer’s Edifício Copan and the concrete and glass São Paulo Museum of Art (MASP).

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Other Sightseeing Options in São Paulo

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What people are saying about São Paulo

Overall rating

4.9 / 5

based on 34 reviews

There is not so much to see in Santos as the old town is almost deserted. But Sao Vicente and Guaruja are nice with pleasant views and beaches. The day is not packed with activities but our guide kept us entertained and he was able to provide various information. Otherwise well organise, pick up on time

Andre was truly knowledgeable with the history and facts of the city. He took us to places which are not mentioned in travel articles. Ask him about free museums etc. i highly recommend you take this tour first and the venture on your own after. Thanks Andre!

Mauricio was a great tour guide. He answered all our questions and gave us also good insights into the Brazilian culture. We loved this tour!

Very tasty and informativ. Thanks Giuliano for the insights to streetfood of SP! Grazie

Great guide Luis told us a lot about the city and replied all our questions!