TUI and GetYourGuide Join Forces to Revolutionize Travel Agency Distribution
Exclusive partnership offers benefits for travel agencies and vacationers
Hannover February 25, 2013 -
TUI, Germany’s leading travel agency, has added a new element to its marketing mix: an exclusive cooperation with GetYourGuide, the world’s largest online booking platform for tours, activities, and attractions around the world. This cooperation sees both partners combining their professional know-how to create a powerful marketing union. Thanks to a new technological integration with TUI’s IRIS.plus booking system, GetYourGuide’s offering of more than 18,000 products in more than 1,800 destinations will be automatically bookable in TUI travel agencies starting March 7th. The products offered in TUI branches conform to the quality to which TUI customers are accustomed and are integrated into the TUI staggered provision.
“We’re extremely excited to join forces with a partner as well-known as TUI. This collaboration will allow us to reach an extremely important customer base and unlock a market that is critical to our development,” asserted Johannes Reck, GetYourGuide’s CEO. Frank Stoll, Head of Category Management at TUI City Trips & Activity Tickets and leader of this initiative added, “The partnership will benefit everyone involved, the travel agencies, GetYourGuide, and of course, the customer.”
The idea behind the cooperation is simple: before GetYourGuide was founded, the tours and activities market was highly fragmented and there was no centralized place that digitized the world’s vast offering. As a travel industry leader, TUI knows best how to meet the needs of both travel agencies and customers. GetYourGuide’s technology and assortment combined with TUI’s deep experience creates a powerful resource for travel agencies and customers worldwide. What’s more, this open, fast-growing marketplace will fit easily into travel agencies’ already established booking process. The integration’s ease of use and the enormous assortment it provides will empower travel agencies to offer individual customers the perfect product, many of which were never bookable at a commercial outlet until now.
With more than 18,900 things to do in over 1,850 global destinations, GetYourGuide (www.GetYourGuide.com) is the web’s largest platform for tours and activities around the world. GetYourGuide’s assortment is vast and varied, offering everything from historic and sightseeing tours to sporting activities, and even entries to museums, shows, and events. GetYourGuide holds offices in Berlin, Las Vegas, and Zurich.
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