Entry ticket

Amsterdam: Heineken Experience Ticket

Amsterdam: Heineken Experience Ticket

Likely to sell out
Likely to sell out

From £17.78 per person

Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s favorite beer.

About this ticket

Free cancellation
Cancel up to 24 hours in advance to receive a full refund
Duration 1.5 hours
Check availability to see starting times.
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  • Discover the dynamic world of Heineken, in the place where the beer was first brewed
  • Experience what it’s like to be brewed and bottled on the Brew U ride
  • Learn how to pour the perfect draft Heineken
Full description
1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
  • Entrance ticket
  • A presentation in English
  • Self-guided tour
  • 2 drinks
  • A small tasting of Heineken
  • Audio guide or live guide
  • Food and additional drinks
Not suitable for
  • Children under 18 years

Select participants and date



Meeting point

Reach the Heineken Experience with tram numbers 1, 7, 19, and 24 or metro line 52. The nearest GVB tram and metro station is Vijzelgracht. Upon arrival, look for the staff with wristbands.

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Important information

Know before you go

  • You must be 18 years old or over to take part in this activity
  • Tickets are valid for single entry only
  • It is mandatory to access Heineken Experience at the time stated on your ticket, late arrivals might not be accommodated
  • Please note that no cash payments are accepted
  • Disinfecting gel will be provided
  • If you get ill, please postpone your visit to another day
Customer reviews

Overall rating

4.5 /5

based on 7472 reviews

Review summary

  • Value for money
  • Service
  • Organization

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I found it very interactive and the tour guides manage to give it a special touch. The only thing I didn't like was the size of the groups. The start of the tour was tumultuous. I think there were about 40 people, when the ideal would be 20, to be able to follow the stories and explanations better.

3 May 2022

Esperienza meravigliosa, da rifare sicuramente se tornerò ad Amsterdam. l'interno è molto interattivo, con vari punti dove poter fare foto e video con sfondi divertenti da scaricare gratuitamente sul cellulare (o inviare per email). La parte migliore è indubbiamente l'area degustazione alla fine del tour, una specie di pub con musica, e tanta gente che balla e si diverte. Si può anche acquistare una bottiglia con la stampa dell'etichetta personalizzata con il proprio nome (fortuna che avevo il bagaglio da stiva).

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25 April 2022

This is the most amazing beer tour I've ever been on. We were very impressed with the company history and how the beer is made. This tour is interactive, you learned a lot in a fun way and 2.5 beers are included. I highly recommend this tour. My family of 4 did this together. Parents and 2 daughters in their early twenties.

12 April 2022

Product ID: 205012