Deals & Discounts

1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Purchase a combined ticket to the Heineken Experience and a leisurely cruise along Amsterdam’s canals to enjoy 2 of the city’s must-see attractions. You are free to decide which part of the ticket you would like to use first. Admire beautiful, traditional merchant houses, numerous bridges, and typical houseboats as you soak up the unique vibe of Amsterdam on a 75-minute canal cruise. Then, avoid the lines to enter the former Heineken brewery, which now hosts the Heineken Experience, an interactive exhibition where you will learn all about the brewing and bottling process during a fun, 90-minute, self-guided tour. The combined ticket will save you time and money on individual purchases.

Treat yourself to a wonderful day in one of Amsterdam’s grandest museums, the Rijksmuseum, located in the heart of the city. The Rijksmuseum's internationally revered collection features some of the nation’s most famous works, including historic art by Vermeer, Rembrandt, Frans Hals, Van Gogh, and others. Visitors can admire Rembrandt’s ‘The Night Watch’, which takes pride of place in a beautifully lit hall allowing visitors to enjoy every tiny detail. Gaze also upon 'The Jewish Bride'. This last painting reduced Vincent van Gogh to tears who, upon visiting the Rijksmuseum shortly after it opened, wrote in a letter that he would gladly give up ten years of his life to sit in front of the painting for two weeks, eating only a stale crust of bread. Visitors can expect much more than just paintings by Dutch Masters from the Golden Age. The Rijksmuseum’s expansive, evocative collection also includes Delftware, sculptures, archaeological artifacts, clothing, Asian art, prints, items from Dutch maritime history, and many other culturally significant objects, all combining to vividly retell 800 years of Dutch history within a global context. And naturally, the collection isn't frozen in time – new items such as a Mondrian-inspired dress by Yves Saint Laurent dating from 1965 can also be seen. The largest research and restoration project ever for 'The Night Watch' has started. This is happening live in the museum and you can be part of it and support the project with a donation.

Embark on a cruise takes you through the unique UNESCO World Heritage-listed canal district of Amsterdam. Enjoy the opportunity to take in many of the historic sights of the city center. Depart from Central Station and discover the historic buildings and canals of the city. Admire the elegant merchant houses that date back to the Dutch Golden Age. See stunning gables, beautiful churches, the iconic Magere Brug (Skinny Bridge), and many other top attractions.  During the cruise, listen to the recorded audio commentary in your choice of 19 languages. See merchant buildings from the 16th and 17th centuries, Amsterdam’s Golden Age, when trade flourished and was reflected in elaborately decorated facades. Arrive back at Central Station to finish the tour.

This unique combo ticket saves you both time and money as you explore Amsterdam's scenery by canal and enter the world-famous Van Gogh Museum. Purchase a combined ticket to the Van Gogh Museum and a leisurely cruise along Amsterdam’s canals, and enjoy 2 of the city’s must-see attractions with 1 ticket. You are free to decide which part of the ticket you would like to use first. Relax and admire beautiful, traditional merchant houses, numerous bridges, and typical houseboats as you soak up the unique vibe of Amsterdam on a 75-minute canal cruise.   Then, explore the legendary Van Gogh Museum’s exhibits at your own pace. The ticket will save you time and money on individual purchases. The 2-in-1 ticket will give you access to both the Van Gogh Museum and to a wonderful city canal cruise.

Explore the life and work of the Dutch master, Rembrandt Harmenszoon van Rijn, at the Amsterdam home where he lived and worked for 20 years until he went bankrupt in 1656, with an entrance ticket to the Rembrandt House Museum in central Amsterdam. Your ticket comes with a complimentary audio guide that allows you to explore the interior of the house, now restored to its 17th-century glory. Discover rooms where Rembrandt worked, and see works of art, furniture, and other objects from Rembrandt's time. The museum also owns an almost complete collection of Rembrandt etchings, and part of the collection is on permanent view. There are frequent temporary exhibitions showcasing the work of his predecessors and contemporaries, and modern and current works of art in the museum’s new wing. Join a paint preparation demonstration in Rembrandt’s reconstructed studio, and learn how pigments and oil were turned into beautifully colored paints.

Take in the best view of Amsterdam, from the water. On this 75-minute canal cruise, you’ll experience the best of this historical city. Show your voucher and pick up your sweet or savory snackbox at the ticketoffice before boarding the ship. The Rijksmuseum's internationally revered collection features some of the nation’s most famous works, including historic art by Vermeer, Frans Hals, and perhaps most notably Rembrandt’s ‘The Night Watch’, which takes pride of place in a beautifully lit hall allowing visitors to enjoy every tiny detail. The timeslot you book is the timeslot for Rijksmuseum. You can use your voucher for the City Canal Cruise daily between 10:00AM and 06:00PM from our docks at Heineken Experience and Hard Rock Cafe.

Go on a journey that began 3 billion years ago, 120 miles (200 kilometers) under the ground, and get access to Amsterdam’s Diamant Museum. Learn the history of diamond exploration and the craftsmanship involved in processing raw diamonds into jewels that adorn necks, wrists, and fingers around the world. Each stone has a story to tell, told via exhibits of replicas of 22 famous diamonds. Watch a short film that follows the diamond on its journey from its formation deep within the earth, through mining, distribution, trade, and processing. See splendid pieces of jewelry, including a renowned collection of diamonds and jewels from the royal House of Oranje-Nassau, and others gems famous for their history, or simply for their unique beauty. Experience a thrilling diamond heist in the new Laser Room. Test your acrobatics as you manoeuvre between the laser beams and try to reach the diamond. If you hit a laser beam, an alarm will go off. Do you dare?

At the House of Bols you’ll learn about the history of Lucas Bols, the world’s oldest distilled spirit brand, which has been making liqueurs in Amsterdam since 1575! You’ll also discover Bols Genever, Holland’s rediscovered cocktail spirit, which dates back to 1820. On this 90-minute visit, the House of Bols will take you on a spectacular journey that incorporates flavors, aromas, images, sound, and film. The self-guided tour includes the Hall of Taste, where you’ll find all 38 Bols liqueurs, the Delft Blue Room, the World of Cocktails Club, and the Bols Genever Room. Your self-guided tour ends in the revolutionary Mirror Bar, where bartenders will mix your preferred Bols Genever and liqueur cocktail before your very eyes. If you’d like to learn the art of flair bartending you can do so in the magical Flair Booth with the specially designed Bols flair bottles. Cocktail enthusiasts can also shop till they drop in the Bols Shop or enjoy a second Bols cocktail for just EUR 6.00. As the winner of the Dutch Design Award for Best Exhibition and Experience, the House of Bols is proving that heritage and history mix perfectly with innovation and contemporary design. The House of Bols is located in Amsterdam’s famous Museum Quarter, across from the Van Gogh Museum and next to the Rijksmuseum.

Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988. Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer. Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and charming Negen Straatjes neighborhood. The time slot you choose is for the Heineken Experience. The canal cruise time slot must be reserved upon arrival in Amsterdam (instructions provided after booking).